Alright, I confess: I still write and send actual, physical letters to people. People I know even. For non-special occasions, not even as a ritual or an outdated formality. I’m a sucker for physical objects, what can I say.
As often as I think that I’m the last non-corporate entity who still uses the post office, there’s still that enormous line at every sad outpost of the U.S. Mail. Weird. Who are these people?
Before this devolves into a pointless antiquarian rant, let me get to the meat: there’s an article brewing that I want to get a conversation going about before it starts.
Topic: how would you go about making the postal service relevant?
Included in this would be the issues of improving the user experience, competing with email for ease of use, making all those hackneyed storefronts do something and running it all without just digging a big hole to throw money in.
Somewhat harder than all that would be: how can we revive the culture of sending each other tangible objects? How does one create a market for the delivery of things?
Go nuts in the comments. Let’s get talking.