Listen dicks, the new crack is making fake drugs to promote your band. I know it, you know it, these guys have managed a force multiplier on their fairly middle of the road alt. rock by hitting on a concept we all wish we’d thought of before: a how-to video for making drugs from easily obtainable ingredients. Drugs that don’t really exist, that is.
Yeah, hate to be captain bring-down here, Beavis McTweakerson but Egyptian meth and Hillbilly Quaaludes only exist in the realm of fiction. Still, how genius is it to piggyback on the how-to format, mixing up your band’s image with an engaging supermarket to kitchen alchemist walkthrough? The way they dump the vinegar gives me a little flashback to the soap making montage in Fight Club. Which is never a bad thing.
Yeah, I know, shoulda saved this for Saturday Morning Movie Club but this is too hot to wait 6 hours. Why isn’t this a damn genre? Fake drugs instructional videos are the new British people trying to talk with American accents. Do it.
(found this over at Dose Nation)