Hitting That Tablet Sweet Spot: The Atavist

The idea is a such a simple one that it’s no wonder that everyone who has tried it before has made a hash of it: create a ideal format for mid-length storytelling that recalls the better long form magazine journalism while making use of the possibilities of the multimedia age. Much like it took over a decade for people who actually TALK on their cellphones in public to be treated like the social lepers that they are, with the tablet and mid-length writing (more than an article, less than a book) the technology has preceded its appropriate patterns of usage. Enter The Atavist. 15,000 words, give or take. $2 a pop. The writer gets paid a flat fee plus a percentage (likely less than Apple’s 30% cut… ouch!) Stories launch simultaneously for the iPad, iPhone, Kindle, Nook, and soon, Android tablets (“We are working very hard on it, we promise…” […]