Hitting That Tablet Sweet Spot: The Atavist

The idea is a such a simple one that it’s no wonder that everyone who has tried it before has made a hash of it: create a ideal format for mid-length storytelling that recalls the better long form magazine journalism while making use of the possibilities of the multimedia age. Much like it took over a decade for people who actually TALK on their cellphones in public to be treated like the social lepers that they are, with the tablet and mid-length writing (more than an article, less than a book) the technology has preceded its appropriate patterns of usage. Enter The Atavist. 15,000 words, give or take. $2 a pop. The writer gets paid a flat fee plus a percentage (likely less than Apple’s 30% cut… ouch!) Stories launch simultaneously for the iPad, iPhone, Kindle, Nook, and soon, Android tablets (“We are working very hard on it, we promise…” […]


Interview with Brendan Koerner, Microkhan

Brendan Koerner writes the delightfully eclectic blog Microkhan, covering the latest developments in imaginary comic books, excessive ceremonies and the great sport of kabaddi. This outlet stays updated daily, somehow worked around his writing for Wired, Mother Jones and elsewhere. Among other hats he wears, he’s been Slate’s Explainer and is currently Wired’s Mr. Know-It-All. He wrote a gripping, painstakingly researched book about the World War II-era manhunt for Herman Perry in the jungles of South Asia, not to mention the script for its film adaptation. So why blog? “95% of my ideas suck,” he tells me. “The blog is for trolling through idea after idea, trying to find something that connects.” Ideas include the economics of collecting snake venom, the lesser known Choctaw code talkers and the unconventional recruitment techniques of the North Korean film industry. Sure, a little obscure but with a blog “there’s no penalty for doing […]