Every Japanese Corporate Mascot

Working as a nice little followup to our post on Brands of the World, Pink Tentacle has the scoop on the Japanese Figure Trademark Database. As you may or may not know, it’s damn near a requirement for any company operating in Japan to have some kind of cute cartoon mascot to front the business and appeal tot he inner six year old girl in all of us.  On occasion, these mascots may actually have something to do with the business’ method of acquiring black ink but often it’s just a weird-ass concoction from the witches brew of the company president’s sympathies, popular trends at the founding of the company and whatever acid is still floating around the heads of the marketing department. I myself spent a year and a half working for the company with the pink rabbit with the cape and the duck’s beak.  (The beak stood for […]

Uncovered: The Plot Against Lucky the Leprechaun

Do you remember, friend, that magical time back when the internet was entirely porn, plagiarized term papers, and totally useless bullshit?  Oh how I miss it.  (I would seriously subscribe to a 1996 version of the internet if someone would roll that out.  It’d be what, 500 megs total?) Topher’s Breakfast Cereal Character Guide is keeping that flame alive, serving as a vital repository for such ephemera as the tale of how General Mills once tried to put the hit out on Lucky the Leprechaun, esteemed pitchman for that barely-a-cereal Lucky Charms: General Mills attempted to replace L. C. Leprechaun in the mid-1970’s. Waldo the Wizard, a man in a green wizard’s cap and gown (and black sneakers on his feet), appeared on boxes in 1975. “Ibbledebibble delicicious”. Waldo was created by Alan Snedeker, and designed by Phil Mendez. It was a test to find a replacement for the leprechaun. […]